Job Description
Position: B2B Sales Representative – Wholesale \& Reseller Development Location: Anaheim, CA Compensation: Base Salary + Commission Employment Type: Full-Time
Position Overview
We are seeking a motivated, results-driven B2B Sales Representative to help grow an expanding wholesale and cash-and-carry retail business in Anaheim, California.
The ideal candidate is a hands-on sales professional with a strong hunter mentality, established relationships with Hispanic grocery stores, convenience stores, and independent retailers throughout Southern California, and a proven ability to open new accounts and generate repeat business.
This position focuses on acquiring new reseller customers, promoting consumer products, and building long-term relationships that drive consistent wholesale revenue.
Key Responsibilities
- Identify, prospect, and acquire new wholesale and reseller customers throughout Southern California.
- Develop relationships with Hispanic grocery stores, convenience stores, neighborhood markets, and independently owned retail businesses.
- Leverage existing customer relationships to generate immediate sales opportunities.
- Present product offerings, communicate value propositions, and convert prospects into active purchasing customers.
- Educate customers on the company’s cash-and-carry wholesale model, including online ordering, advance payment, and warehouse pickup in Anaheim.
- Generate repeat orders by maintaining relationships with existing reseller accounts.
- Proactively conduct outreach, schedule customer meetings, and visit prospective retail accounts.
- Identify new sales opportunities, expand market penetration, and increase wholesale revenue.
- Track sales activity, customer acquisition, and account performance.
- Work closely with internal operations to ensure a positive customer experience.
Qualifications
Required:
- Proven B2B sales experience, preferably selling consumer products to independent retail businesses.
- Demonstrated success prospecting, opening new accounts, and generating repeat sales.
- Strong hunter mentality with the ability to independently identify and pursue new business.
- Experience developing and maintaining customer relationships.
- Excellent communication, presentation, negotiation, and closing skills.
- Comfortable working in a performance-driven environment with a base salary plus commissions.
- Ability to explain an online prepaid ordering and warehouse pickup process.
- Familiarity with the Southern California retail market.
Preferred:
- Existing relationships with Hispanic grocery stores, convenience stores, and independent retailers in California.
- Experience selling Hispanic consumer products or other fast-moving consumer goods (FMCG).
- Bilingual in English and Spanish.
- Experience selling into independent mom-and-pop stores.
- Established network of retail owners, operators, and purchasing decision-makers.
Wholesale Business Model
The company operates a cash-and-carry wholesale program designed for independent resellers.
- Customers place orders through an online wholesale platform.
- All orders must be paid in advance.
- Customers pick up their purchases at the company’s Anaheim warehouse.
- Delivery is not offered.
The Sales Representative will be responsible for clearly communicating this process and converting new customers into repeat wholesale buyers.
What Success Looks Like
- Consistently acquiring new reseller accounts.
- Building a strong pipeline of qualified retail customers.
- Increasing the number of active wholesale buyers.
- Generating recurring orders and sustainable sales growth.
- Developing a profitable wholesale customer base throughout Southern California.
Ideal Candidate
We are looking for a true salesperson, not a sales manager —someone who enjoys prospecting, visiting stores, building relationships, and closing deals.
The strongest candidate will already know independent Hispanic retailers in Southern California and be able to leverage those relationships to generate business quickly.
This is an opportunity to play a key role in building and expanding a growing wholesale operation.
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