National Retail Sales Manager

National Retail Sales Manager

Contract Type:

Location:

 -

Industry:

Contact Name:

Laura Hagnell

Contact Email:

LHagnell@trisearch.com

Contact Phone:

312-608-7315

Date Published:

04-Feb-2026

Job Reference:

3533573

Job Description

JOB DESCRIPTION Position: National Retail Sales Manager / Business Development Director (Frozen Food / Seafood / CPG)

(Title can be adjusted based on candidate seniority)

Company: VG Trading USA Inc. — U.S. representative office of VICI / Vičiūnai Group , one of the largest seafood & frozen food manufacturers in Europe (global production, exporting to 80+ countries).

Location:

United States (preferably East Coast: NJ / NY / FL, but open for other states)

Hybrid / Remote — frequent travel to retailers & brokers.


Mission / Goal of the role

We are looking for a highly connected sales professional who can quickly introduce and place VICI products into U.S. retail grocery chains.

This is NOT a learning role .

We need someone who already knows supermarket buyers and decision makers and can deliver results fast .


Key responsibilities
  • Open new accounts with supermarket chains and distributors (regional and national).
  • Present VICI product portfolio to buyers and secure listings .
  • Leverage existing personal buyer network to speed up product entry.
  • Manage the entire sales cycle end-to-end:
samples → pricing → presentations → negotiations → listing → promotion plan
  • Work with brokers, distributors, and 3PL warehouses to ensure execution.
  • Align with marketing on tasting events, trade shows, TPR, campaigns, and shelf activation.
  • Monitor competitive environment: pricing, shelf share, promotion strategy.
  • Prepare sales forecasts, pipeline, and activity reports directly to the CEO (U.S.) .


 

 

Requirements (MUST HAVE)
  • Proven sales experience in frozen food / seafood / CPG retail .
  • Existing buyer relationships — for example:
Publix, HEB, Key Food, Bravo, ShopRite, Wegmans, Kroger, Walmart, Costco
  • Experience working with brokers and distributors (KeHE, UNFI, etc.).
  • A track record of opening accounts and closing deals .
  • Strong negotiation and presentation skills.
  • Self-driven, proactive, results-oriented, hunter mentality .

If you do not already have buyer contacts, this role is NOT a fit.


Nice to have
  • Knowledge of retail promotion planning (TPR, tastings, demos, marketing funds).
  • Experience launching imported brands into the U.S. market.


Compensation

The compensation package for this role is flexible, as we are targeting experienced, high-level professionals with strong U.S. retail relationships. Final compensation will depend on the candidate’s experience, current earnings, and the value they can bring to our U.S. expansion.

To clarify: we are not looking for low-cost or junior profiles . Please present only strong, proven candidates.


What we offer
  • Strong international brand — VICI (Vičiūnai Group)
  • Broad portfolio: seafood (surimi crab sticks, salmon, cod), dumplings/gyoza, crepes, frozen meals
  • Full operational support (warehouse, logistics, U.S. marketing, brokers, samples)


#LI-LH1


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