Director of Marketing - MaintStar
Location: Open / Remote (U.S.)
Reports to: Executive Leadership
Compensation: $100,000 – $150,000 base salary + performance-based incentives
About MaintStar
With more than 35 years of proven experience, MaintStar delivers data-driven software solutions that help local cities, counties, states, and federal governments strategically and cost-effectively maintain their communities. We partner with public-sector organizations to modernize operations, extend asset life, and ensure long-term sustainability—backed by deep industry expertise and ongoing customer success.
Position Overview
MaintStar is seeking an experienced Director of Marketing to lead demand generation and go-to-market execution within the GovTech sector. This role is responsible for driving qualified pipeline growth, strengthening MaintStar’s market position, and supporting sales efforts targeting municipal and government decision-makers.
The ideal candidate brings a proven track record of marketing to government entities, understands public-sector buying cycles, and demonstrates consistent career tenure with long-term impact in prior leadership roles.
Key Responsibilities
- Own and execute MaintStar’s demand generation strategy to drive pipeline and revenue growth
- Develop and lead integrated marketing campaigns targeting local, state, and federal government buyers, with a strong focus on municipalities
- Partner closely with Sales to align messaging, lead qualification, and pipeline acceleration
- Lead digital marketing initiatives including email, paid media, content, webinars, events, and marketing automation
- Support account-based and territory-based marketing strategies aligned to government sales models
- Develop clear, compelling messaging that communicates MaintStar’s value proposition to public-sector stakeholders
- Measure, analyze, and report on campaign performance, pipeline contribution, and ROI
- Manage marketing vendors, agencies, and technology platforms
- Ensure brand consistency, credibility, and compliance across all government-facing channels
Required Qualifications
- Bachelor’s degree required
- 8+ years of progressive marketing experience, including leadership of people or core marketing functions
- Direct experience in marketing GovTech solutions or selling into government entities
- Strong demand generation expertise within a B2G or public-sector sales environment
- Proven experience marketing to city, county, or municipal decision-makers
- Demonstrated career stability with meaningful tenure and sustained contributions in prior roles
- Strong analytical, strategic, and execution skills
- Excellent communication and cross-functional collaboration abilities
Preferred Qualifications
- Experience in marketing enterprise software or SaaS solutions in the government sector
- Familiarity with government procurement processes and long, complex sales cycles
- Experience supporting account-based marketing (ABM) initiatives
Why Join MaintStar
- Established and trusted GovTech company with over 35 years of market leadership
- Mission-driven work supporting the long-term health and sustainability of communities
- Opportunity to shape and scale marketing strategy for a growing government-focused organization
- Competitive compensation with performance-based incentives
- Flexible, remote-friendly work environment
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