Marketing Director
Location: Mahopac, NY (Hybrid/Remote options considered) Job Type: Full-Time
About the Role: Westchester Automated Gate is looking for a strategic, hands-on Marketing Director to build and execute marketing and brand strategies across our growing portfolio of companies. You’ll lead all aspects of digital and traditional marketing, drive lead generation, and elevate our presence as we expand regionally and nationally.
Responsibilities:
· Own and evolve the brand voice, creative direction, and visual identity across all platforms
· Develop and implement multi-channel marketing plans (social, email, print, SEO, SEM, events)
· Create and publish content for websites, blogs, YouTube, Instagram, LinkedIn, and more
· Manage online reputation: Yelp, Google Business, Angi, Houzz, etc.
· Lead SEO and PPC strategies including Google Ads and Facebook ad management
· Track analytics, conversions, and campaign performance; optimize based on ROI
· Coordinate marketing efforts across current and future portfolio companies
Qualifications:
· 5+ years in marketing strategy and execution, preferably for home services or trades
· Proficiency in content marketing, digital ad platforms, WordPress/CMS, and analytics tools
· Hands-on experience with social media management, SEO best practices, and video/photo editing
· High-level project management and cross-functional collaboration skills
Nice to Have:
· Familiarity with CRM platforms (HubSpot, Salesforce, etc.)
· Experience scaling brands across multiple locations or franchises
· Design capability (Canva, Adobe Suite)
Why Join Us: We're backed by experienced investors and poised for significant growth. This is a career-defining opportunity to build a brand portfolio from the ground up—driving visibility, pipeline, and market leadership. LI-LH#1
